A Next Gen Good Neighbor

Jon Farney

By Jon Farney, Chief Executive Officer

In 1922, G.J. Mecherle built this company on a simple idea to be a good neighbor. He was a farmer who believed farmers should not pay the same rates as higher-risk city drivers. That belief became State Farm, and more than a century later, our focus is the same: helping customers protect what matters most and prepare for what’s next.

Today, State Farm insures more homes and autos in the United States than anyone else. Across the country, State Farm agents and tens of thousands of employees show up every day to help millions of customers by answering questions, guiding tough decisions, and being there when life takes an unexpected turn.

We’re a mutual. We answer to Main Street, not Wall Street. And we know customers’ expectations are rising along with weather-driven risk and uncertainty. Our aim is to lead with experiences that are faster, simpler, and still human.

In a world that can feel increasingly disconnected, State Farm agents provide local presence, trusted guidance, and community. And as we modernize, we’re doing it with the clear principle that technology should strengthen human connection, not substitute for it.

That’s why we’re focused on becoming a Next Gen Good Neighbor: a State Farm that is faster and tech-enabled, while staying true to our mission and our values.

For customers, it means fewer steps, faster answers, and more competitive prices. And in a moment of need, that means digital tools that reduce paperwork and speed up updates, paired with a person who can explain options, exercise judgment, and help a family take the next step.

For agents and employees, it means less friction and more impact with clearer information in one place, fewer handoffs, and better tools so they can spend more time helping customers and less time tracking down answers.

We’re not starting from scratch. We’re building on the strengths that have earned customers’ trust for generations: our scale across multiple lines of business, the financial strength to absorb volatility, our brand, and, most of all, the talent of State Farm people. That foundation gives us the confidence to transform with purpose and to deliver a customer-first, future-ready experience in every channel.

G.J. Mecherle saw an industry that wasn’t serving people well and he did something about it. We’re honoring that same spirit today. We’re listening closely to what customers need, investing in the future, and raising the bar for what it means to be a Good Neighbor in a changing world. As a Next Gen Good Neighbor, we’ll keep measuring our progress the way customers do – by showing up, following through, and delivering when it matters most.

Jon Farney is President and Chief Executive Officer of State Farm Mutual Automobile Insurance Company. He joined State Farm in 1993 and has served in leadership roles across financial operations, underwriting, and corporate strategy. He became CEO in June 2024.